Christy Turlington Burns, most of us know, is a model.  But she’s also a maternal health advocate who began a campaign called Every Mother Counts, an organization devoted to reducing maternal mortality.  The World Health Organization estimates that 360,000 girls and women die each year from complications related to children, most of which are preventable through basic, proven health care services.

To raise awareness about this issue, Turlington Burns proposes that in lieu of Mother’s Day, mothers band together for “No Mother’s Day”, encouraging mothers to “disappear” for the day,  “out of solidarity with those who needlessly die in pregnancy and childbirth.  We believe that in acting together, we can show just how much a mother is missed when she is gonefor the day in solidarity with those who needlessly die in pregnancy and childbirth.  We believe that in acting together, we can show just how much a mother is missed when she is gone.”

Without further ado, here is a two minute video clip, directed by her husband, shouting out about No Mother’s Day.

So we throw our weight behind this pressing, heart-breaking issue.

And then, from 4Mothers to you, we can’t help but wish you a very lovely Mother’s Day, for all you do, each and every day.